MN Support Services Ltd wanted to inject a fresh lease of life into their existing website so we suggested re-establishing their brand positioning, visual identity and a fresh new portfolio site. They also wished to develop a custom built online job application form for candidates. This reduces the admin work at their office as candidates can now apply online.
The MN Logo has always had a classic and simple style. We wanted to retain these qualities by refreshing the typeface and modernising the colours but keeping the branding as similar to the original as possible. The new logotype is set in Century 751 Bt, its design emphasises crispness and elegance, with strokes ending in fine tapers, ball terminals and crisp, finely pointed serifs.
With the new branding in place the website design was able to bring all of the new elements together for the first time.
The design focused on clear and simple navigation with focus on imagery from Central London, which is where many of their clients are based.