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Have you ever looked at your favourite website and wondered exactly what made it tick? Have you looked at the way it was laid out, the way the buttons acted when you clicked them? How easy was the site to use? 


We don't just design websites that look great, but they also deliver quantifiable benefits for your business.

Simplicity is key. At Apricot Design Studio we try to see the site from the point of view of the user – your potential customer. The customer must have an immediate grasp of the layout, structure and functions of your site. A confused customer is likely to give up if she finds a site awkward to navigate and use, and move onto the next site in their Google search!

Our development process is focused on working towards your commercial objectives. Whether it’s a web design refresh or creating, designing and developing a whole new website, we have all the necessary web design expertise required to achieve your goals.


Our web design service combines:

  • Extensive Planning, Market Insights and Competitor Analysis
  • Client Focused Design
  • Strategic Thinking driven by your objectives
  • Obsessive attention to detail
  • Results Driven, Accountable design workflow


Our websites provide an incredible amount of control over design, content and structure.

Apricot can provide you with CMS (Content Management System). In plain speak, a visual toolbar which you can log in and use to make changes to your site. There is no need for you to go into complex coding to edit your website and you can also view updates in real time. What more? You can restore site backups if you've changed your mind after publishing edits.
Good examples for CMS usage are estate agents, travel booking websites, ecommerce sites with integrated warehouse systems, and job sites. 


A website with responsive web design is a site that is able to adapt to the screen it is being used on, regardless of what device it is. The website automatically re-formats to give the end user a better experience that is well suited to their device. This can give your site a number of benefits, as well as being in line with Google recommendations. Google now uses mobile friendliness as a ranking signal in search results. In other words, If you’re site is misconfigured for smartphone users or you just simply don’t have a mobile-friendly option for consumers you may see a drop in your rankings if you’re not compliant with their Mobile Optimisation Guidelines.

Fast, efficient WEBSITE

A great site is not measured by looks alone; real success is delivering something secure, dependable and easy for users to navigate.

We are skilled at ‘hand coding’ and implement best performance practices to keep our sites fast so they are loved by search engines and users. We are proficient in both “client-side” and “server-side” languages. Using the modern technologies like HTML5, CSS3, Javascript, PHP and MySQL to enhance user experience and functionality, we can create interesting visual effects that will engage users. We also love open source web development technologies because it allows us to deliver impressive solutions to cost-effective budgets.

WE FOLLOW web design trends

As time inches forward with each passing year, many new design trends loom on the horizon. The field of web design is always changing with new tools, workflows, and best practices for constructing usable layouts.

Apricot Design Studio ’s mission is to make websites as aesthetic and stylish as possible.There are no hard and fast rules for good design. Inspiration, taste and a sense of style play major roles. However fads and fashions come and go.Please refer to our portfolio for examples of some of our own recent websites.  Click here for some typographical inspiration! 

Fancy a coffee?

Fancy a tea or coffee?

We are really friendly. So come along to our office in Central London for a chat.
It'll be good to get to know you.
We can also give you a free estimate and discuss options.